ITEM NUMBER: 7.11
CHAPTER 7: Administration
COMPUTER ID: AMOM-11
Title: Media Policy
Effective Date: 8/27/01
Authorized By: Library Board of Trustees
Date of Last Revision: 3/2009
The Marathon County Public Library public relations program exists to promote community
awareness of library services, to increase public interest in and use of the library, to develop
understanding by the public of library services, and to enhance support
of the library and its role in
The following public relations policy has been developed to ensure that the public receives
consistent and accurate information about library policies, procedures, programs and services, and
to ensure that the best possible image of the library is presented to th
Media inquiries which focus on changes to current services, announcement of new services,
budget, funding of capital or special projects, staffing levels, or othe
r library administrative
responsibilities will be referred to the Library Director.
Managers or their designee may promote library programs, services, and events to area media
including newspapers, radio, TV, and the Internet.
A copy of press releases sent for this purpose will be forwarded to the Library Director for the
Managers can make calls to the media for the purpose of publicizing a program, event or service to
the public. Staff will notify the Library Director of media inquiries and of the publication or airdate for
the promotional piece.
Photos by the media:
When the media visits a library to take photos, the staff person will ob
tain the media person's name
and affiliation, request how the photo will be used, and when the photo will be published. The staff
person will notify the Library Director about the media visit as soon as
Managers oversee design and printing of fliers, brochures, newsletters, and other printed materials
and are responsible for the quality and accuracy of these promotional ma
A copy of all printed materials will be forwarded to the Library Directo
r for administration files.
See also: Photo Policy 8.04 a-b.