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Blink

Cover: 'Blink'

Staff Review: "Blink" by Malcolm Gladwell

★★★★★

This book is an excellent discussion of how we "think", i.e. what really goes on in our brains as we make decisions, evaluate and consider options. Gladwell arrives at the conclusion (with much evidence) that some of our most profound thinking goes on at a level he labels "behind the closed door". The reality appears that when, for example, we need to make decisions, we really don't decide in a step by step "list the pros and cons" fashion. In actuality, we make (most times in milliseconds) decisions based upon our experience and expertise which at times is imperative for our survival. According to Gladwell, we don't always have the luxury of time to deliberate (e.g. he spends considerable time illustrating the importance of this in law enforcement), rather, we go with "what we know", "gut" or "hunch" which is entirely appropriate. We are prepared to act because the thinking is already accomplished "behind the closed door" inside our brains as we continually process information.
 

Audience: adults | Genre: nonfiction

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