Staff Review: "What the Dog Saw"
This book is from the same author of "The Tipping Point" and "Outliers", books I very much enjoyed. In "What the Dog Saw", Gladwell provides a collection of his writings from the "New York Times". The chapters provide overviews of newsworthy topics and issues, in essence their "back story". He examines the facts, history and interesting details of a wide range of topics, e.g. from a discussion of whether pit bulls reputation as fierce killers is warranted; the creation of a famous hair color campaign "Does She or Doesn't She?"; the limits of mammography, and of current interest, the trouble with criminal profiling. Gladwell explores a wide range of topics and the associated beliefs, myths and misconceptions surrounding what we "think" we know and what is true. The book drew interest when the chapter was of interest to this reader, and my interest lagged when the topic was of no particular interest, i.e. an in depth exploration of why there are myriad varieties of mustards, but just a few options when selecting another popular condiment, ketchup. It might prove a more enjoyable read if each reader just selects chapters of particular or personal interest.check it out more reviews